Why ad banners are important?

What is a  web banner?

A web banner is a form of publicising on the world wide web using an ad server.Web banner contains text,audio,image and flash.Images and graphs are easy to remember than a text. So the ad banners catch the eye of a site viewers easily.If you are selling a product than using an ad banner will help you to reach the customers.

The above ad banner show the ad of a fitness club .It easily attracts the customer.It has image, a call to action if the viewer is interested in more information he can click on more info which lands on the website or a page which has relevant information .

The ad says one week free workout which is a strategy to invite customers to your fitness club


Why ad banners are required ?

People have tendency to believe if somebody is repeatedly telling the same thing.So to gain the belief of the customer you have to show the information repeatedly in various social networking sites or pobular websites.When site visitors see an add frequently then you gain the trust from the visitors.

What is static banner?


Static banner are usually .jpg or.png files.These contains less information .It has low document size.It is simple to control and easy to read but cant transform it.It is useful for first time guests yet terrible for rehash guests. Why might a guest return to your site if the substance is dependably the same?


What is Gif banner ?

It is a realistic picture in the page that moves.

It is a realistic picture in the page that moves.It carries a GIF extension (Graphic interchange format).It has low document size.GIF is not a new concept  utilizing them as a part of a smart approach to upgrade your email content .It works on cell phones


HTML5 Banner:

HTML5 Animated Banner is a HTML5 multi-picture movement Layout


HTML5 Animated Banner is a HTML5 multi-picture movement Layout.Due to growth in smartphone users and internet there is a rapid growth in online marketing.So to promote your products in web HTML5 gives you critical power.Its gives you adaptability to run your standard advertisements on any gadgets


Benefits of online advertising

Internet publicizing is maybe a standout amongst the most imperative types of promoting accessible today. Millions of people use social media in their day to day life hence publicizing online your products or brands by using ad banners gives you majority of traffic.If you are not making you visible on the web than you are missing major opportunity

How to promote your products?


First make your brand or products visible on the web.Once you create website and social networking pages of your products you have to drive guests to your destination or social pages.

Give them the information about the products through ads,videos or images this will create awareness among the visitor.See that you are giving relevant information.People are only interested when the contents or ads are relevant to them.By building awareness among the viewers through the relevant contents you are building the relationship with the visitor try to convert him to a customer by nurturing the relationship.


We provide custom banners

We create/design banners based on your requirement.They are for single client and they  are  never sold online in any form by us .All you have to do is visit our website https://flashban.com/custom-banners/ .Fill the form as per your requirements, Our Team will contact you , They will collect the details from you , we will give you a deadline. Your Banner will be delivered to you prior to the deadline.


Contact us

Website: https://flashban.com

Address: T02 , SBM road , uttarahalli Main Road , Bangalore 5600615


How to create banner using google web designer

Good Web Designer is a very simple software for creating ad banners specially for google ad words and double click studios. Google Web Designer provides option to create responsive ads , This software is very simple to use they are optimized for google adwords and double click studio . However google web designer is still in beta version and i don’t think it is under development any more. Since a banner doesn’t require much this software can be good enough for you to create simple ad banners. Google Web Designer provides limited animation option. Their timeline is simple.

Types Of AD Banners

A website banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

Types of Ad banners

ad banners are of two types 1) Static and 2) animated, static banners are in the form of jpeg (Joint Photographic Experts Group) , PNG (Portable Network Graphics ) , static GIF (Graphics Interchange Format) , The best bet is jpeg for static images. JPEG images have good quality and more color pallets .  JPEG typically achieves compression with little perceptible loss in image quality.

static banners ads
static banners

Animated Banners

Earlier animated banners were made in flash and GIF but now flash is outdated and html5 has become more popular. Though Html5 doesn’t support complex animation , for banner they are good enough to convey the needed information. Unlike flash which used to create single file .swf ; html5 banner is more complex to upload as it has number of files. Though the size of file that can be uploaded on google adwords has not changed.


GIF Banners

The Graphics Interchange Format  is a bitmap image format. Animated GIF banners are quite popular ; you will often notice blinking  buttons made in gif . Gif banners are light weight . Gif banners are easy to create , However gif banners have some limitations. a single image to reference its own palette of up to 256 different colors chosen from the 24-bit RGB color space.  These palette limitations make the GIF format less suitable for reproducing color photographs and other images with continuous color. GIF banners doesn’t support complex animation. GIF banners are made using different images Frame by Frame.

tour gif banner for google  adwords
tour gif banner for google adwords

How to choose your ad banner?

It need a bit of research in order to decide whether a static banner will suffice your advertising or you need an animated banner. First thing you need to decide what kind of users you want to target? If your targeted users are above 50 years then it’s better to go with static banner. Secondly you should decide how much information you want to display in your banner. If your banner has too many information then it’s better to use animated banners. Generally people have both kinds of ad banners running in a campaign.

What banner size to choose?

Google provides more than 20 ad formats you can use. Since getting banners in all sizes could cost more money , it is better to go with some popular sizes like 468×60,728×90 , 250×250 , 300×250 , 120×600, 160×600  for desktop and 320×100, 320×50, 180×150 , 200×200 .

Some sizes like : 250×250 , 200×200 are suitable for both mobile and desktop.

Responsive Banners

Like responsive sites, responsive banners are also getting popular . Html5 banners can be made responsive, This helps you to focus on content and design of your banner; rather than bothering about the sizes. Google Web Designer tool provides option to create responsive banner. Responsive banners can be also creating using html, css and jquery.






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